Using hand tracking and AR for virtual ring try-on for a better customer experience and increased sales

Virtual engagement ring try-on by Manomotion
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Buying a ring is often an emotional experience, particularly if it’s an engagement or wedding band. Since the rings tend to be symbolically important and expensive, people naturally want to make sure they get the right one, which can make the whole process of buying a ring time-consuming and quite stressful. When shopping for an engagement ring, customers usually try dozens of rings before finding the right one. The one to rule them all…

With a virtual ring try-on, customers can try on rings using a mobile phone before deciding on a ring. It allows them to see how the ring looks and fits without going into a store first.

Developing an app that enables hand tracking and gesture recognition is easy with the Manomotion Mobile AR SDK.

Benefits of virtual ring try-on

Three groups may profit from a virtual ring trial-on and SDK:

We’ll go through some of the significant benefits for each group below.

Benefits to the customer

A virtual ring try-on offers customers an easy way to shop around at home before buying anything in person.

It helps customers save both time and money because they can see how the different styles look on them without visiting multiple stores in person.

Online try-on of engagement or wedding rings, in the comfort of their own home, lessens some of the tension that comes with planning a wedding.

Benefits of a virtual ring try-on to retailers and brands

There are several benefits for retailers or brands selling rings and other jewelry to use a virtual ring try-on. By offering a virtual ring try-on, retailers and brands should sell more rings to existing and new customer segments.

Improved branding and positioning

From a pure branding perspective, adding augmented reality (AR) to the customer experience can differentiate the brand.

When buying a ring, the shopping experience is still mostly traditional. It happens in stores. A brand or a retailer that incorporates a virtual ring try-on has the opportunity to position itself as a modern company that is on top of current trends.

Some early adopters might purchase from any vendor who allows them to try on rings virtually, not only because it’s helpful and time-saving but also because they appreciate the experience that augmented reality offers.

Trying tends to lead to buying

A virtual ring try-on may help jewelry stores increase revenue since most customers will buy something after trying it on first, even if it is done virtually. Once a customer has decided on a ring, they may order it online or visit the store, where the retailer can provide a more personal experience and even upsell.

Keeps the customers on-site and increase conversion rates

With the internet, everything is a click away. The more time you can keep people on your website, the more likely they’ll convert. With a virtual ring try-on, customers can keep the experience on your website over a long time and try on more rings than they would in person.

By offering virtual ring try-on, online retailers and brands offer their clients an incentive to stay on their site rather than going elsewhere online to explore a different range or save money.

Manomotion Virtual Ring Try-on with skeleton
Developing an app that enables hand tracking and gesture recognition is easy with the Manomotion Mobile AR SDK

How a developer can benefit from a virtual ring try-on SDK

Developers are typically curious problem solvers. They have a strong appetite for learning new things, and they’re always looking for a way to improve. This is especially true if the latest skill, game, or other concepts will help them make a unique mark on the world (or impress their co-workers).

This is why employing an SDK may be more beneficial for a developer than learning and developing the principles from the bottom up.

When a developer employs an SDK, they gain access to pre-tested technology and new tools that will help them bring their ideas and designs to life.

This is also true for the Manomotion Mobile AR SDK.

Hand tracking and gesture recognition can be pretty tedious

Hand tracking, gesture recognition, and gesture control are not complicated concepts. Detect a hand and its fingers, track its movement and transform that into coordinates and vectors, and, boom, you’ve basically got hand tracking down.

But if you want hand tracking and gesture recognition that works with a majority of hands, with low latency, and that requires low computational power, then you’ve got a different thing coming. Those are some areas where Manomotion invests a lot of time, money, and resources so that you as a developer don’t have to.

Benefits to developers using the Manomotion Mobile AR SDK:

  • It cuts down on development time and costs because the underlying technology is already tested, allowing more time for creativity.
  • As an app developer, you can focus on the uniqueness of your brand rather than learning and developing hand tracking and gesture recognition technology.
  • You can focus on design because our SDK will provide you with basic functionality.
  • Allows for easy integration between apps and enables app developers to expand the technology to include more of their own designs.
  • Provides more accurate tracking due to end-to-end support, including lightweight formats and more efficient data processing, continuously improving and optimizing.
  • Offers a solution for devices using ARKit and upping the ante on existing AR functionality on Android and iOS.

With our Mobile AR SDK, you can easily integrate hand tracking and gesture recognition into your mobile apps. Instead of worrying about the often tedious details of hand tracking performance and optimization, you can spend your time and skills developing a virtual ring try-on application or any other awesome mobile app.

Want to build your own virtual ring try-on application?

If you are interested in building your virtual ring try-on app or any other mobile app that uses hand tracking, gesture control, and gesture recognition for that matter, learn more about our Mobile AR SDK. Here is a link to a tutorial that gives you a technical walkthrough of how to build your own virtual ring try-on using our SDK.